Company History

Based in Hertfordshire, CEO and Operations Director David Chell has enjoyed a long and successful career on the front line of events, entertainment and growing with the quickly advancing industry.

Started back in 1987 as a DJ, toured Germany entertaining the troops in 1989 / 1990. Had resident DJ spots including supplying equipment to a Comedy Club. Opened a Disco Shop in the 90s. Invested in new branded equipment, then started to hire equipment instead of selling.

Spent 2 years in Dubai, DJing at exclusive venues including Raffles on Christmas Day, several gigs at the Emirates Golf Club, among other clubs, pubs and hotels.

Expanded to other sectors including supplying Stages, Sound and Lighting Equipment for Festivals. Audio Visual and Production Equipment for Conferences and Award Ceremonies. During Covid found a market for outside events including garden parties so expanded and diversified buying Gazebo’s, Party Tents and LED Furniture.


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